Today’s Making Money Online “Quick Tip” is going to real quick. When selling your own product or promoting affiliate products, DON’T put ads for your competition on the same pages you are trying to promote those products on.
I purchased a course online today, and I was having some issues downloading the product in the membership area… so I sent the merchant a support ticket. Well I have been interested in buying some type of Support Ticket Software for the last few months, but have never really done much research yet. The software the merchant was using seemed to work pretty well, so I decided to check it out… so I clicked on the referral link on the bottom of the page.
When I got to the Support Ticket Software site and read the features, it had all the functions that I desired, and they offered a FREE 30 Day Trial Version… which I liked. Once the 30 day trial was over it would cost $39.95 to purchase it, which I found pretty reasonable for this type of software.
I actually liked everything about the website; the design and graphics looked very professional, the sales copy and features were great… it just contained one “SALES LOSING” feature. It had Adsense ads across the top and down the right side of their sales page which displayed links to a lot of their competitors. Every single ad was for some other Support Software. To me, that tells me that these guys don’t really believe in their product, so why should I? I was planning on mentioning the company here, but I really don’t want to give them negative publicity, as their product does seem pretty good. I did however send them an email telling them why I did not purchase their software, and it will be interesting to see if they make any changes.
I have seen lots of people that are selling stuff online do this over the years, and it just doesn’t seem very smart. Sure, they are making a little bit of money if someone clicks on those ads, but they are losing the potential of so much more. Not only are they going to probably lose a sale, but they are also going to lose the ability to sell that person anything else in the future… which everyone knows is where the real money is at.
So my making money online tip is…. Don’t display Adsense or similar type ads on pages or posts where you are trying to sell a particular product, as you are just promoting the competition.
It seems obvious, doesn’t it? Sending traffic direcly to your...
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The Constant Complainer on Tue, 20th Oct 2009 5:06 pm
This was very interesting. I don’t know about anyone else, but I appreciate the tip. I’ve learned so much about blogging from posts like these – normally done by Extreme John.
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Lee Ka Hoong on Tue, 20th Oct 2009 5:54 pm
Absolutely, but so far I didn’t see any sales page or landing page use Adsense ads, we actually have to minimize the outgoing link in the sales page, we just want to get them click on the “Buy-Now” button and purchase the product.
That’s an interesting quick tips.
Thanks,
Lee
George Serradinho on Wed, 21st Oct 2009 5:11 am
I guess it depends on the websites goals and targets, but I do agree with you. It’s sad, but true and there are probably thousands of sites like that.
Thanks for sharing your experience with us, always appreciate the info.
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Asswass on Wed, 21st Oct 2009 1:14 pm
I know that the “Competitive Filter” of Adsese works but it’s hard to keep up with every single Ad that may seem as a competition. I have dozens of websites blocked from my site but I still get new “poll” sites on Adsense from time to time.
Asswass´s last blog ..Finally I won something on the Making Money Online Blog
bbrian017 on Thu, 22nd Oct 2009 8:59 am
I was thinking the opposite! If I wanted adsense click I would have adsense ads all over may landing page making sure you click a few things before finding your product.
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Doug Dillard on Fri, 23rd Oct 2009 9:43 am
It depends what you are try to accomplish. If you really aren’t interested in making a sale and just getting clicks… it makes sense to display lots of Adsense ads.
I do have several BANS websites that I never really made any money with Ebay’s affiliate program, so I focused on generating Adsense income and it has been very profitable. An example would would be my Skateware.com site.
But if you are actually trying to sell a product, I would avoid displaying Adsense or similar types of ads on the page.
Keith@Norman Rockwell Art on Thu, 22nd Oct 2009 12:46 pm
I agree with you. Unless your most wanted response is a measly Adsense click, keep the Adsense of your page, whatever it is. A few cents is better than nothing, but it sure isn’t worthy losing your prospect (who you worked so hard to get to arrive at that page) to a possible competitor or anybody else.
Think about what it is that you really want that prospect to do while he/she is at your site.
You wouldn’t have a big Domino’s sign in your order area if you owned a Little Ceasars, would you? You would probably get pretty pissed if your crosstown competitor even asked about putting his ad inside your business.
Doug Dillard on Fri, 23rd Oct 2009 9:47 am
Thanks for stopping by and the comment Keith. Yes… it is nice to make any money you can, but not retaining the prospect is the biggest issue.
Typhoon on Fri, 23rd Oct 2009 4:39 am
Surely that should be considered very seriously by affiliate marketers and product makers as passing people to their competitive websites will lower down their business for a very stupi reason..(Using Adsense Ads on Sales Page)..
I think I have found that site Doug, was that site http://www.troub(censored)press.com or one popular site called o(censored)ket.com ?
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Sire on Fri, 23rd Oct 2009 5:06 am
I don’t think they were promoting their competitors products at all. They just didn’t know how to tell adsense which products not to display. Apparently this can be done, but don’t ask me how cos I haven’t a clue.
Sire´s last blog ..The Horror Trip To Melbourne And Back
Doug Dillard on Fri, 23rd Oct 2009 9:52 am
There is a filter in Adsense where you can choose which websites not to display. But I am not sure what ads would display if you filtered out every ad that is your competition, since Adsense is suppose to read your content and display related ads. If the ads aren’t related to your post, there is not much chance people will click on them anyway… so why have them to begin with?
Sire on Fri, 23rd Oct 2009 3:55 pm
I take it that’s why you don’t display Adsense ads? The thing is that at least with adsense you get something for people clicking on them. I get heaps of clicks on my affiliate links, way more than adsense, but unless someone buys they don’t bring any cash. At least with adsense I’m making something.
Sire´s last blog ..The Horror Trip To Melbourne And Back
Boomerblogger on Fri, 23rd Oct 2009 9:53 am
I have noticed this before and I too would like to know how to tell adsense what ads I would like displayed. If anyone can help I would appreciate it. But on another note, I remember Darren Rowse saying in a post not too long ago that Google doesnt like Text Link Ads and even tho he was making significant money with them he didnt want to piss off Google so he removed them. Funny thing is he still displays a big banner for them on his blog, I guess money talks!
Doug Dillard on Fri, 23rd Oct 2009 9:57 am
I don’t think you can tell Google what ads to display, but you can tell them what websites you do not want them to display.
Hopefully in the future it would be cool to be able to tell Google what type of ads you would like them to display vs. them deciding by your content.
christie on Fri, 23rd Oct 2009 3:47 pm
OMG – what a DOH! for them, but looks like they had to lose a sale to find out about it. They’d probably lost a lot more in the past, so I’d hope they’d be grateful for your email.
christie´s last blog ..Dr. Don Stewart and DS Art – MiscBytes Niche of the Month!
Brad Harmon on Sat, 24th Oct 2009 11:05 am
Doug,
I’ve done the same thing too. I forget the site, but they were pushing their affiliate link for domain name registration, but Godaddy.com came up on their Google ads with a better deal and I clicked over. I was happy with their affiliate link deal until I saw that ad.
Brad
Brad Harmon´s last blog ..Blog Walking: The Shameless Self-Promoter Keller Hawthorne (1/3)
earningstep on Sun, 25th Oct 2009 8:51 pm
thanks for the tips my friend. i made $2000 with adsense last month and i am sharing adsense tips in my blog too
Sanjeev on Fri, 30th Oct 2009 5:26 am
I totally agree with you on this point. If a company needs to have Adsense then they should use Adsense filter option to avoid showing competition thru Ads on own page. Nice info buddy.
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Benjamin Cip on Tue, 3rd Nov 2009 2:11 am
This happened to John Chow, Darren Rowse etc…. talking about Darren Rowse, he used to display his ads on John Chows thanks to Adsense ads.
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Tinh on Sat, 7th Nov 2009 6:16 am
I myself love adsense as I earned normally 5-6k/month from Google Adsense but one thing happened that I stopped displaying adsense on my exposed blogs because competitors are trying to deliver invalid and fraudulent clicks. To be safe, I keep remaining blog secret.
Now, I focus on private sale and my earning with adsense dramatically decreased recently but private sales are pretty good
Phaoloo on Mon, 9th Nov 2009 3:48 am
Definitely agree with your points here. Ads should not be on all pages of our blogs. For me, I don’t put ads on About page and Contact page, it looks cheap and I may loose readers on their first visits.
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marketing secrets on Sun, 22nd Nov 2009 2:57 am
I was always told never have ads on your sales page.
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ROW on Mon, 23rd Nov 2009 2:50 pm
I agree to the core. Adsense on sales page makes your product/sales page look less professional.
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Forex Business Review on Fri, 4th Dec 2009 10:07 pm
If we take it’s one aspect than surely it is not good to place competitive ads in the same page as your product but then there is also another aspect i.e. of the clicks that you will be getting on them. Nice share
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seo writer on Mon, 7th Dec 2009 10:37 pm
Now that I think of it, perhaps adding the 125×125 ad spots on my site might not be such a great idea lol. I do get some adsense income but perhaps I should focus on advertising my own SEO service. Good post here Doug.
Respectfully,
Tony Tovar
seo writer´s last blog ..SEO Internal Linking Structure Tips
Jayce on Wed, 23rd Dec 2009 1:51 am
I don’t care about this at all. Why? I don’t sell.
Jayce´s last blog ..How to hack Facebook account profile
iman on Fri, 1st Jan 2010 4:44 pm
nice info i think..
but i just think the opposite from you..
i think it is not a big deal when we put the ads on the things that we want to sell, as long as in the area do not place a massive ads
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Jayce on Tue, 12th Jan 2010 6:48 am
Not a problem for me. I am not selling things.
Jayce´s last blog ..How to hack Facebook account profile
Ann Julie on Thu, 21st Jan 2010 9:44 am
Excellent post and it really makes sense “Don’t display Adsense or similar type ads on pages or posts where you are trying to sell a particular product, as you are just promoting the competition.”
But it does not hurt that much as your promotion is focused on that one keyword.
AKP on Tue, 26th Jan 2010 4:57 am