Adding Videos Can Liven Up Your Site

Adding video to your website or blog can be a challenge, but it can also take your site to the next level. We tried to modify one of our popular features from one of our other websites by adding video content. Easier said than done, if you ask me. Although I don’t think our first effort will be winning any major awards anytime soon, we did learn a few things:

1. Not everyone should be in a video. I learned this from watching other videos, and people have often told me that I have a great face for radio (that’s the joke, get it?) I still like to talk to people, and don’t have a problem facing the camera. Remember the music artist Rick Astley? Never gonna give you up? He sold tons of records before people actually saw what he looked like (the face just didn’t match his amazing soulful voice) and his career hit the skids. Point well taken.


2. You may have a lot of information to get across, but remember to use the K.I.S.S. method when doing your presentation: Keep It Simple Stupid. If you can’t get your message across in a few words, give up (anti-Rick Astley reference).
3. Make it entertaining and you will get a positive response. My first video was packed with information, and one of my personal friends (and supporter of the website) sent me the most helpful response: You Suck.  The video didn’t capture my humorous nature, or as she put it “You weren’t yourself”.  By all means, be yourself, just don’t suck.
4. Keep it short. We tried to do a 30 second spot, and it took several hours and several takes/editing sessions to get it down to 30 seconds. Our goal is to have a continuing segment that keeps  things brief, funny, informative and worth waiting for each week.  If you build it, they will come but if you make it funny they will bring their friends too!

Have you made a video and posted it to your website/blog? There are many different ways to add video content  for free (youtube, vimeo, etc. ) or you can upgrade to premium packages that include HD (we chose to upgrade our Vimeo package and are happy with the results.)

We also use Sony Vegas Pro 8 to edit our raw footage (shot with my HD Flip Video Camera which is all too easy to transfer. I love my Flip Video! ) This sounds like another topic I can exploit in the near future, so I will just share with you what we use.  What about you? Are there some must use applications or software that you can recommend? Extreme John always has video worth watching, so hey big guy, what do you use? You don’t have to have his advertising budget to get your images out there, and that is what we want to share today.