Selling information products is one of best ways to start making money online. It doesn’t really matter what niche you are in, as people are always looking for information about something. It doesn’t even matter if they can find the information for free by doing a little searching online. There are still people that will pay you for that same information, as long as it is all put together in a nice package for them to get fast access.
So the first question you should ask yourself is, “Why would people give you their hard-earned cash for your information product, when they can find the same information for free online?”
Well I am going to answer that question in this… “Part 1” of my series on “Selling Information Products”.
There are lots reasons why people buy information products, and knowing “Why” will hopefully motivate you to get started creating your own.
1. People are just Plain Lazy – Everyone is busier than ever nowadays and most people just don’t have the time or energy to spend hours on Google trying to find the information they need in bits and pieces.
2. Perceived Value of the Product – When people see a beautifully packaged product (which is usually just a well designed eCover) they assume that they are getting a high quality, thoroughly researched product. They figure it is better information than they can find online for free.
3. People Need Information Now – Most people that are searching for something online need the information right away. It makes sense that if they can get all the information they need from one source, and it is reasonably priced… why not buy it.
4. They Have Too Much Money – There are people out there that just have too much money and when they find something that they love or just want to know more about… they buy everything they can on the subject. I love those guys!
I could add several more reasons, but those are my top four. The point I want you to take from this is there are millions of people out there with credit cards in their pockets ready to spend money on information products on their favorite niche. Why not create one for them? It is probably a lot easier than you think.
In “Part 2” of the series I will let you know about some simple ways to create your first information product.
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TechZoomIn on Thu, 9th Jul 2009 10:10 am
To be frank, that makes you lots of money. All that you need to have is talent and some time. Thanks for the tips dude…I’m just concentrating to learn php better,so that i can dev a plugin first.
Curious Little Person on Thu, 9th Jul 2009 12:32 pm
Nice set of reason you’ve put down here! Information products are the fastest way ot strike it big on the internet
But you need the patience and need to be in a RED HOT Niche
Cheers
Ssndeep
Doug Dillard on Thu, 9th Jul 2009 2:38 pm
To strike it BIG… you might have to be in a hot niche. If you just want to make a living, you can do quite well in small niches. To sell higher priced products it is much easier if you have a huge list or JV Partners, but that will come with time and persistence.
In this series of posts I am going to go over how to get started making pretty good money creating inexpensive products that sell fast, and are easy to create.
Deneil Merritt on Thu, 9th Jul 2009 3:01 pm
I agree but the problem with me is coming up with an information product.
Sire on Thu, 9th Jul 2009 5:49 pm
One of the reasons there are so many scam sites out there is because they rely on people’s laziness and greed. Imagine actually providing a good product for a reasonable price? I’m sure that there are a lot of people willing to pay for any product as long as it delivers what they are looking for.
Doug Dillard on Thu, 9th Jul 2009 7:37 pm
Sire… I absolutely agree with you. I am definitely not promoting selling crappy products, I am into the philosophy of over-delivering. I am just trying to get people to understand why people purchase information products, when in reality (if they search hard enough and ask questions in forums, etc…) they can find any information they want about a subject online for free.
Sire on Thu, 9th Jul 2009 7:48 pm
Yep, and when you consider that time is money, why wouldn’t they be willing to save time by paying for the info. Perhaps the information that you pay for is presented in a more easily read manner as well ans the author wants it to be worth the money.