Over the years we have spent literally thousands and thousands of dollars purchasing products and services online. Quite a bit of it was absolutely wasted money, as we never used many of the products for one reason or another. Sometimes it was because the product sucked, and we were too lazy to ask for our money back. Other times we were lured into purchasing products that we really didn’t need because of great copywriting.
Fortunately for us and our wallets we have learned to be much better about spending, but more importantly… we have learned 2 great lessons that will not only save you a TON OF MONEY, but you will also (hopefully) end up getting your product for free, and then start making you some money.
LESSON 1: Don’t Be Afraid or Too Lazy to Ask for a Refund –
I can’t tell you how many times I have been a victim of both those mistakes. Just looking around my office and closet, I see lots of things that I purchased over the years, that I have never even taken out of the box. Also, on my computer’s backup hard-drive there are lots of ebooks and reports that are just terribly written, and taught me nothing, but I still paid for them. Fortunately, in the last couple of years I have made a conscious effort to cure myself of both those money wasting bad habits. Here are some steps that will help you cure them as well:
First thing… make sure when you purchase something, that it comes with a Money Back Guarantee. Also, READ what the requirements are to get your money back. Most of the time merchants will state that they have a “No Questions Asked” guarantee, but other will make you jump through hoops to get a refund. If you really want to buy something and they have one of those guarantees (that takes some work for you to get a refund), make sure to print out their return requirements. That way, if you end up wanting to return it… at least you will know exactly what you need to do to get your money back.
Secondly… don’t be afraid to ask! If you don’t like a product, ASK FOR YOUR MONEY BACK. Merchants offer a Money Back Guarantee for a reason, and if you are not happy, take advantage of it. Money is money, and in this economy especially, you do not want to be throwing money away at something you are not going to use. There are many unscrupulous merchants out there as well, that prey on the lazy and fearful, by offering money back guarantees on products they know are crap, because they know in general most people won’t ask for refunds. Don’t be one of those victims.
LESSON 2: If You Like the Product or Service, Let the World Know About It –
What about when you purchase a product and you LOVE it? Then you need to let the world know! Since you are going to be telling everyone you know, why not make some money at the same time? MANY (if not most) merchants nowadays offer some type of Affiliate Program for the products and services they offer. Some pay small percentages like 5 to 10%, while other pay up to 75% and even some pay 100%.
An Affiliate Program is basically a program setup to reward you (the affiliate) for referring new customers to their products or service. It makes sense that if you like a product or service, why not take advantage of the merchants affiliate program and make some money with it.
What I try to do when I have purchased something I really like is… I go straight to the merchant’s website and see if they offer an Affiliate Program, and if they do, I sign right up. It is best to do this right away, as you are still feeling that “new toy” joy you get, and you want to use that feeling when you promote it.
Next you want write an honest review of the product or service, with your affiliate link attached. I find that the longer and more detailed you can write about the product, the better conversion rates you will have. Also, if you can show that you actually use the product(s) that makes a TREMENDOUS difference in conversions as well. And for even better conversions, if you can make a video of you using the product or showing how it works, you can really turn up the sales.
Once you create the review, you can post it on your Website or Blog, you can add it to your Review Site (I love those), or you can send it to your subscriber list. Even better, add it to all of them. If you really like the product, it will show in your review and there is a GREAT chance that others will like it just as much and purchase the product through your affiliate link.
Once a couple people purchase the product through your affiliate link, it will probably have paid for your original purchase, and then all the rest of the money is profit in your pocket. Not only did the product end up not really costing you anything, you get to use it forever, and you will hopefully keep earning money from the referrals for months and years to come.















Deneil Merritt on Sat, 20th Jun 2009 6:33 am
Yeah, I find that when you write about a product that you use and proven to work for you that people seem to want to buy it a lot more which lead to more sales. Great article by the way.
Doug Dillard on Sat, 20th Jun 2009 12:24 pm
Thanks Deneil for the compliment and posting the first comment on this blog. We just launched it last night and we have a lot of great things planned for it. We hope you keep coming back, as well as commenting on our posts.
Asswass on Thu, 30th Jul 2009 5:25 pm
I’ve gotten a lot of clicks on my post about the BlackBerry Curve 8900 but no sales. Maybe because its really expensive. I’m going to start writing reviews for more inexpensive products.
Doug Dillard on Thu, 30th Jul 2009 5:59 pm
BlackBerry’s aren’t really an impulse buy. Most people put A LOT of thought before they make that sort of purchase, so it is a much harder sale I think.
Asswass on Fri, 11th Sep 2009 8:05 am
Unburied Post Doug? Lol
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